Research any company data
directly in Google Sheets
Define your own columns. Add custom search instructions. We'll search the web to find exactly what you need—from standard firmographics to highly specific competitive intelligence. All enriched directly in your spreadsheet with transparent source notes.
Beyond Traditional Enrichment
While other tools give you fixed data points, Row Scout lets you research anything
Custom Research Queries
Define any column you want: "Recent press releases about AI", "Number of manufacturing facilities", "Main competitors mentioned on website"—we'll search and find it.
Instruction Notes
Add search instructions to any column header. Guide our research with specific criteria, sources to check, or how to interpret results for your use case.
Transparent Sources
Every enriched cell includes a note explaining how we found the data, which sources we checked, and our confidence level. Full transparency for your research.
How Row Scout Works
Flexible web research that adapts to your needs
Add Company Names
Start with a simple list of company names in your Google Sheet. That's all you need to begin.
Define Your Columns
Create custom column headers for any data you want: Website, Employee Count, Recent Funding, Tech Stack, Sustainability Initiatives—anything. Add optional notes to guide the search.
We Research & Enrich
Our AI searches the web, cross-references sources, and writes results directly into your sheet. Each cell includes a note showing exactly how we found the data and which sources we used.
Built for Research, Not Just Sales
Perfect for teams that need custom intelligence, not generic data points
🔍 Market Research
Track specific industry trends, product launches, or market positioning across hundreds of companies
"Primary industries served"
"Mentions of blockchain technology"
⚔️ Competitive Intelligence
Monitor competitors' activities, partnerships, product updates, and strategic initiatives
"Recent partnership announcements"
"Product pricing changes"
🤝 Due Diligence
Research acquisition targets, partners, or suppliers with custom criteria specific to your needs
"ISO certifications held"
"Recent litigation or legal issues"
📊 Strategy Consulting
Build custom analyses with exactly the data points your framework requires
"M&A activity in last 2 years"
"Public statements on AI strategy"
Row Scout vs Traditional Enrichment
| Row Scout | Traditional Tools | |
|---|---|---|
| Data Points | Unlimited custom columns | 20-50 fixed fields |
| Data Source | Live web search | Proprietary database |
| Customization | Add search instructions per column | No customization |
| Transparency | Source notes on every cell | Black box results |
| Use Case | Research & intelligence | Sales & marketing only |
Frequently Asked Questions
How is Row Scout different from Clearbit, ZoomInfo, or Apollo?▼
Traditional enrichment tools give you fixed data points from their proprietary databases (employee count, revenue, tech stack). Row Scout lets you define ANY data point you want to research—from standard firmographics to highly specific competitive intelligence. We search the live web and let you guide the research with custom instructions per column.
What do the "notes" on each cell contain?▼
Every enriched cell includes a note explaining our research methodology: which sources we checked (company website, LinkedIn, news articles, etc.), how we verified the information, our confidence level, and if we couldn't find data, why not. This transparency lets you validate and trust the results.
Can I add search instructions to columns?▼
Yes! This is one of our key features. You can add notes to any column header with specific instructions like "Search only press releases from 2024", "Check Glassdoor for culture info", or "Focus on manufacturing locations only". Our AI uses these instructions to guide the web research for better, more relevant results.
Do I need to export my data from Google Sheets?▼
No! Everything happens directly in your Google Sheet. Install our Chrome extension, select the cells you want to enrich, and the results are automatically written back to your spreadsheet with source notes. No CSV exports, no copy-pasting, no switching between tools.
How long does the enrichment process take?▼
Research time varies based on the complexity of your columns and how many sources we need to check. Typically 1-3 minutes per company. Because we're doing real web research (not just database lookups), it takes longer than traditional tools—but you get current, customized intelligence instead of stale database entries.
What types of data can I research?▼
Anything publicly available on the web: standard firmographics (website, employee count, location), competitive intelligence (recent partnerships, product launches), industry-specific metrics (ISO certifications, manufacturing facilities), qualitative information (company culture, sustainability initiatives), and much more. If it's findable through web research, we can enrich it.
Ready to research beyond fixed data points?
Stop settling for generic enrichment. Start researching what actually matters to your business.
Download Chrome ExtensionFree to install • No credit card required